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I help leaders think clearly when the path isn’t obvious.

My work sits at the intersection of strategy, creativity, leadership, and emerging technology—helping founders and organizations make thoughtful decisions without noise, hype, or shortcuts.

Read my thinking

Explore my work

Strategic Marketing & Creative Leadership

I focus on strategy that holds up under real-world constraints—limited time, imperfect data, human teams, and shifting priorities. My work explores how creativity, marketing, and leadership intersect in practice: how ideas become systems, how decisions travel through organizations, and how clarity is built before execution begins.

Speaking on AI, Strategy, and Decision-Making

I speak to leaders, founders, and teams navigating complexity—especially around AI adoption, strategic direction, and change. My sessions emphasize clear thinking over urgency, helping audiences understand how to evaluate tools, frameworks, and decisions thoughtfully rather than reactively.

Working with Founders, Teams, and Organizations

I work best with people who are responsible for decisions that affect others: founders scaling businesses, leaders guiding teams, and organizations facing ambiguity. Engagements are shaped around context, not templates—grounded in systems thinking, practical experience, and a respect for how work actually happens.

Recent Thinking

A few pieces on strategy, creativity, leadership, and emerging technology—written for people who prefer clarity over noise.

News and Events

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News and Events 〰️

A woman with shoulder-length dark hair, glasses, and a black shirt, smiling at the camera, standing in front of a beige background.

Meet Amrei

Amrei Dizon, ME, CPM-Asia is a creative strategist, AI educator, and entrepreneur working at the intersection of marketing, technology, and leadership.

She is the Founder and Chief Creative Officer of Vitalstrats Creative Solutions, an independent creative strategy agency with over two decades of experience helping organizations communicate with clarity and impact. She is also the Co-Founder of Introspeck Management Consultancy, where she advises companies on digital transformation, marketing strategy, and the practical adoption of artificial intelligence in business.

Across more than twenty years of work in marketing and communications, Amrei has collaborated with organizations in both the private and public sectors—including clients in finance, healthcare, education, real estate, hospitality, and media. Her work focuses on helping leaders make sense of complex environments, translate ideas into strategy, and design marketing systems that adapt to a rapidly changing digital landscape.

Her current work explores how artificial intelligence can augment human decision-making, creativity, and strategic thinking. She is a Founding Director of the Philippine AI Business Association (PAIBA), the first AI business association in Asia, where she contributes to advancing responsible and practical AI adoption among organizations and professionals.

Amrei holds a Fine Arts degree from the University of the Philippines Diliman, a Master’s degree in Entrepreneurship from Ateneo Graduate School of Business, and a Postgraduate Certificate in Business and Management Consulting from the Asian Institute of Management. She is currently pursuing a Doctor of Business Administration at De La Salle University, where her research examines how leaders use AI to enhance managerial decision-making.

She is a Certified Professional Marketer (CPM – Asia) and was recognized in 2024 as one of Asia’s Top Outstanding Netizen (Digital) Marketeer of the Year.

Beyond her consulting and agency work, Amrei is a Go Negosyo Mentor and a Resource Speaker at the University of the Philippines, where she regularly works with entrepreneurs, founders, and professionals exploring how to navigate digital change, adopt AI responsibly, and build organizations that remain creative, resilient, and future-ready.


Board Positions & Affiliations

Vitalstrats Creative Solutions Founder, Managing Partner and Chief Creative Officer
Introspeck Management Consultancy Co-Founder and Business Management Consultant
Philippine AI Business Association Founding Director, Executive Committee
Advertising Foundation of the Philippines
Honorary Life Member, Chair for Creatives, Co-Chair for Production - Araw Values Awards
Business Management Consultants Association of the Philippines Member, (Cohort 3 AIM PGCBMC)
Philippine Center for Entrepreneurship - Go Negosyo PCE - Certified Go Negosyo Mentor
International Council for Small Business Philippines Founding Member, 100 Women Honoree
Philippine LGBT Chamber of Commerce
2016-2023 Board Member; 2023 Director for Research, Learning, and Development
ADHD Society of the Philippines 2023 Board of Trustee, Vice President, 2022 PRO
Philippine Marketing Association
2022 & 2023 Chair for Continuing Education, 2017 Director for Agora Awards, 2016 PR & Communications Director
Advertising Services Association of the Philippines Former Board of Director, Corporate Secretary & VP Internal 2013-2014
Philippine Association of National Advertisers Member and 2021-2024 Creative Partner for PANATA Awards
University of the Philippines Institute of Small Scale Industries Resource Speaker & Trainer
Department of Trade and Industry Resource Speaker & Trainer